Continuing your Search Engine Optimization Work

Ways for you to monitor and continue work on the search engine optimization for your website.

There are some people that feel that search engine optimization is a lot of work, and likely is not worth the time and effort that it takes. If you are one of these people, have you tried to find your website in a search engine? If so, what page did you find it on? Page one, page ten or did you even find it?

Remember, when searching for your own site, you know where to look; your customers may not know how to find it either. This is where optimization comes in.

The general sequence is:

  • Brainstorm
  • Test
  • Refine

With this in mind, let’s look at how to implement each of these steps.

Brainstorm Keywords

If you have not had any optimization done on your website, this is the time to do it. Start by coming up with any words that you can think of that describe your site and the product that you are selling or providing.

There is no such thing as the wrong word while you are in this stage. The more words you come up with, the more likely the right ones will be found.

Select the Best Keywords

Once you go through these words, you will want to come up with the ones that you feel best to represent your site. These words then should be included within the Meta tags, titles and other descriptions on your website as well as advertising.

When using these tags in your copy, make sure that the descriptions are still readable. Some people get so focused on putting in the keywords that their content is longer legible.

Watch Results

Once this has been done, make the website live and see what results you will get. Watch the analytic tools that you have installed to see what is and is not working. If you are not able to understand the information in the activity reports, then you need to learn how they have lots of good and helpful information.

Be Patient

Do not react too quickly to the results, as only a day or two is not able to give you a good answer as to what is going on. Wait a few weeks and see how things are going. Make a few changes to try and improve your results, and then wait another few weeks and check the results again.

This gives the search engine spiders enough time to find your website, crawl it, report back to the search engine, and provide you with some rankings. If the rankings have not improved, then you will need to do more work.

Optimizing a website will never be complete, but it is something that you can work on at your leisure, as you make changes and then leave it for a few weeks to see what type of results you get.

Using Article Marketing to Increase SEO

Increasing Your Traffic with Articles

Article marketing is a popular and effective way to increase a site’s SEO. However, it only works when done correctly.

Article marketing is exactly what it sounds like, marketing a site with articles. However, creating an article for marketing can be more difficult than it appears at first glance. One should make sure that the article is well written and that it is handled correctly. Article marketing, in general, is helpful in reaching a larger audience, but the goal is to increase SEO as well. Important factors to consider are the title, the body, the resource box, and where to submit articles upon completion.

Crafting a Title

By far, the title is the most important piece of the puzzle. It will not matter how good the article is if no one reads it. The title should reach out and grab the reader’s attention.

When designing titles, make sure that the gist of the article is contained within the first couple of words. For example, one would want to use a title of “Battling Foreclosure: Ten Tips to Success” rather than the title “Ten Tips for Battling Foreclosure”. One wants the topic to be the main front of the title, and then one can follow with more specifics or flare.

It is also important that the title accurately describe the article. It may be helpful to write the article first and then assign a title. Because this is such an important part of article marketing, it is important that one delivers what one says they are going to deliver. People will associate how well one measures up with something as simple as this, and one wants to measure up to their expectations.

Body of the Article

It is important to keep in mind that one is writing for the web. This is a somewhat different experience for writing something that will be published in print, and one should adapt accordingly.

Use the inverted pyramid for all web articles. If one is not familiar with this concept, then one should definitely read up about it. In short, the inverted pyramid is putting all the juicy tidbits at the top and following with explanation.

It is also important that one breaks the text into sections and use headers. This will help the reader find exactly what they want within the article, and it will give the article a professional feel. This will make readers associate good customer service and professionalism with the work and the site.

Using the Resource Box

Here is where one gets to deliver a pitch to sell the site. It should contain one’s name, website address, and the sales pitch. The sales pitch should be short, sweet, and to the point. Tell them what one has to offer as briefly as possible. Then end with a call to action, like readers should shop at the site, join the site, or whatever else one is trying to persuade readers to do.

Article Submission

Like link directories, there are a numerous amount of article directories where one can submit articles. Popular sites are EzineArticles and IdeaMarketers. One can submit to any directory that has appeal. Where one submits is not as important as the quality of one’s article. The article quality is what is going to get one on the search results and help one to improve SEO.

 

How to Use Online Marketing to Get Site Traffic

How to use online marketing forWhen someone gets involved with the Internet and starts up his own business, it’s an exciting time – that can quickly turn to disaster when he realizes he isn’t getting the traffic he wanted and the people who are coming to his site aren’t doing anything but looking and then leaving. He needs to use Internet marketing and online advertising techniques to get more people to visit his site.

He can use those same techniques to get people to stay around long enough to click on his ads, buy things from him, or at least bookmark the site for later because they like the content. Those are all important goals, but they can’t be accomplished if the site traffic simply isn’t there.

Online Marketing For Site Traffic and Sales

How to Use Online Marketing to Get Site Traffic - increase traffic and salesThe only way to achieve site traffic and financial objectives is to ensure that the site’s online marketing is top-notch. People respond to what they see on the Internet, but they don’t always respond positively. If a Web site doesn’t make a good first impression with his site he might not get anyone to come back, and that can hurt the site’s revenue for a long time. It takes a while to convince people to come back after they’ve had a bad experience on a website, and it’s much better to give them a good experience the first time – but what’s the best way to do that?

The best way to get repeat business is by making sure the people who come to the site know what they’re getting, and that the site delivers on anything the site owner promised them. If it doesn’t, the site owner risks losing them as customers forever. People don’t like to be lied to, and bad marketing is very similar. They’re told one thing, but they’re given something less than that. It tends to make them angry. While it’s understandable that a person wants to make big claims in his online marketing to get traffic to his site, being realistic and honest is much more important for long-term business solvency. Internet advertising has to be fair and truthful to get repeat business.

Hiring an Online Marketing Professional for Internet Advertising

hiring an online marketing professional to increase site traffic and sales

Whether a site owner needs a marketing professional to help him with his online presence is something only he can decide. If he doesn’t have any online marketing experience at all, it might be a great idea to hire someone who can give him some pointers. A site owner doesn’t have to pay thousands of dollars for a huge marketing firm when he’s starting up a new site.

He can look for marketing students who are close to graduation, individuals who have smaller marketing firms, and people who he already knows and who have marketing experience. There are many online marketing and Internet advertising professionals who offer their services, and they can all be found online. If their ads are effective and interest a website owner, it’s a good indicator of the quality of the work they can do for that owner.

Someone out there certainly has the web content writing expertise and online marketing and advertising experience the site owner will be looking for at a price he can afford, even if he’s just starting out. Don’t hurt a business before it even gets started by marketing it improperly or not at all. A site owner will ultimately be happy about the money he spent on Internet marketing when he sees the traffic to his site and the high conversion rates his online marketing efforts have achieved. They tell the story much better than anything else.

If a site owner decides to market on his own, without hiring a professional, he needs to be sure to do his research. That includes reading books and information on Internet advertising online.  Studying the sites he visits regularly and determining what it is he likes about them can also go a long way toward helping a site owner create the look he’s after on his own site.

He should look at the advertising that other companies do, as well. What attracts him to it and makes him want to click an advertisement for more information? Companies who sell similar products and services and who have interesting advertisements can be a great starting point toward the creation of his own online marketing campaign.

Hiring an online marketing professional is often still the best way to go. Working with someone with the knowledge, forethought, and insight will give a site owner the best chance of success with his online advertising and Internet marketing plans.

Want Your Contact Lenses To Stop Irritating Your Eyes?

Want Your Contact Lenses To Stop Irritating Your Eyes?If you struggle with your contact lenses, and they unfortunately continue to irritate your eyes, there are certain suggestions and tips that you can implement to help stop this problem from happening.

It is really annoying when contact lenses are constantly irritating the eyes. This contact lens irritation is of those things that doesn’t let up and it really disrupts vision.

Since we don’t want to see you go through this struggle any longer, we decided to put together this brief article and guide to help you eliminate the irritation that contact lenses can sometimes bring.

So, let’s get into some great contact lens care tips that should help you right away…

Am I Following the Correct Procedure for Putting on My Contact Lenses?

This is the first question you need to ask yourself when dealing with irritation caused by contact lenses.

Because honestly, you might be causing the problem yourself without even knowing it.

When you purchased your contact lenses, they most likely came with a set of instructions. You want to read over those instructions to find out if you are putting them on your eyes correctly.

If you no longer have the instructions for whatever reason, then you should either contact the eye doctor you bought them from or the retail store or website from which you purchased them.

Get a hold of a new set of instructions, so you can look them over thoroughly to see if you are making any foolish mistakes on your own.

You’d be surprised how easy it is to make a mistake when putting on contact lenses, without even really knowing that you’re doing so.

So read the instructions and check to see if any mistakes are being made on your part.

Here are some of the potential issues that might be happening…

  • You are not replacing the lenses on the proper schedule
  • You are wearing the lenses to bed although it’s not recommended
  • You are using lenses for a longer period of time than recommended
  • You are wearing your lenses even though the prescription has run out and it’s recommended that you get a new set of contacts
  • You are potentially damaging your eyes and causing long-term loss of eyesight unintentionallyIf any of the issues above seem like they might ring true to you, then it’s important to get back on the right schedule so that you do not cause any further damage or irritation to your eyesight.

Eyesight is a very sensitive issue, and it’s easy to make mistakes with your contact lenses which could unfortunately harm your vision instead of actually helping it. Here’s a video that further explains the importance of proper contact lens care.


We are not sure how you feel, but the last thing you would ever want to do is accidentally damage your vision because you didn’t follow the rules properly.

What Are Some Eye Conditions That Might Take Place in Which I Will Need to See an Eye Care Specialist?

There will potentially come a time when your contact lenses fit great, they are working fantastic and you really feel good about the whole situation.

And yet, you will start to develop eye conditions that you really can’t pinpoint and you aren’t sure how to handle these problems.

It’s okay if this happens, and it’s important that you see an eye care specialist when these issues arise.

Plus, if you have certain pre-existing eye problems, you’ll have a tough time getting the right contact lenses to suit you.

Let’s take a look at some of the pre-existing conditions now, which you should certainly know about ahead of time…

  • Presbyopia
  • Keratoconus
  • Eyes that are dry
  • Suffering from astigmatism
  • Dealing with giant papillary conjunctivitis
  • A need for contact lenses after LASIK surgery

If you know ahead of time that you have struggled in the past with any of the issues mentioned above, then it’s important you see an eye care specialist before you choose prescription lenses.

Moist Colored Contact LensesThis is something we always recommend, especially if you are planning to purchase tinted contact lenses and you haven’t received a new prescription in a while.  It’s always better to have a qualified medical professional tell you what daily wear colored contact lenses are perfect for your condition.

For all you know, something may have changed with your vision and the way that your eyes function, and you might need a different prescription or contact lens recommendation to help make up for the change that’s taken place since your last eye doctor visit. For example, if your eyes get irritated easily, your doctor may need to prescribe moist disposable contact lenses.

Ultimately, if you are suffering from contact lens irritation or any of the conditions mentioned throughout this article, then your eye doctor or eye care specialist will be able to help you with these problems.

Just let them know the issues that you are dealing with, and have them recommend specific lenses or things you can do to help you lessen the irritation that you feel. It’s really the best way to deal with this issue.

Article Marketing Challenge

Quality v. Quantity and Other Suppositions of Standard Motivation

Generating traffic and profit using article marketing is a time-consuming process, but with some dedication and commitment, you can learn the process in a short.

Isn’t it impossible to write 100 articles in 100 days and provide quality? No. In a word, it isn’t impossible. Using standard prototypes, templates and structured writing habits anyone can write 100 articles I00 days.

Article Generation is Definitely NOT Easy

No matter the topic, from how to watch cartoons with teenagers to how to network on Twitter, the process won’t be easy, but it is doable. Chatting up content offers preliminary steps to article marketing. The challenge brings up concept and content generated with easy communicational style results in a winning proposition. Just get it done.

Niche Specific Content and Motivation Moves Traffic

Creating articles and their proper marketing is driving traffic from the start. By relating content to specific niche interests, traffic motivation becomes targeted and defined. Growing an article marketing campaign within a specific niche means topic generation and special interest development. Research? Never. Or maybe?

Risk it all and do some research. Review the topic and find other articles relevant to the topic. Look them over, read them, and outline a cause within the topic of interest. By the end of the outline, a concept of what drives traffic within that niche and how to write an article to generate traffic and ideas will be obvious.

Include Network Generated Interest and Venture Volume

Invite others to participate in the project by including Twitter and Facebook networks, adding contests and challenges to bring others into the project. The challenge must be a shared event, including contests, rewards and benefits for everyone involved. Include a purpose for the contest and invest some capital in an option to support a needy cause. Consider writing for a cause while marketing an internet business or concept. Motivation often drives larger networks of people toward a specific target with greater speed.

Make Article Marketing Viral with Free Gifts

The more people participating in an article marketing project and contest, the more viral the project will be. Viral results drive more traffic, increasing the results from challenges and contests by sending out free articles and gifts to other sites that drive increased traffic to the original project site. Offer up details and suggestions that bring benefits to everyone.

· Prove not only the ability to generate content and meet the challenge but also the concept of marketing a specific niche product.

· Generate tons of content for the niche and drive traffic to the site.

· Increase credibility and recognition for a specific niche or interest with valuable content.

· Prove expert knowledge in a given field of interest with quality documents published on reliable content sites.

· Dramatically increase visibility with viral articles that market business links, products and services online.

· Create a new habit that will last long after the challenge is past and keeps business tooting along at recession busting rates that mean high profitability.

Shorter articles are accepted at various article marketing sites online, including www.ideamarketers.com and www.ezinearticles.com as well as many others. Many of these offer the option of including links and references to other sites in the resource box of a well-written article.

Article Marketing Results in Profit Generating Targeted Traffic

Whether success in the challenge happens or not, the result of an all-out effort to generate massive numbers of promotional and marketing articles filled with content for website developers and various article marketing sites means targeted traffic and high-quality content for the Internet. The benefits of article marketing are renowned, while the results are tabulated in dollars and good sense.

Direct Marketing How-to

DM Covers Direct Mail, Email Marketing and Telemarketing

Direct marketing can get superb results with narrow targeting and proper execution, or deteriorate into much-detested junk mail or spam.

In direct marketing, you send your messages directly to the consumer, bypassing media like newspapers, TV and radio. It can take the forms of direct mail, direct email marketing or telemarketing. Direct marketing campaigns allow you to measure positive responses through a call-to-action.

Direct Mail Marketing

You create an effective advertising message and deliver it to targeted recipients through postal department or other agencies. The best mailing campaigns would start from the envelope itself, telling the recipient what the offer is. You need to package the whole thing in a way that makes recipients open the envelope and read your message, instead of throwing it away as junk mail.

Direct Email Marketing

Internet direct marketing takes the form of email campaigns. Particular care is needed to ensure that your message is delivered to the recipients’ inboxes, and not discarded by spam filters or sent to the junk folder. Certain words and practices can trigger spam filters and you need to be aware of these.

Telemarketing

You make “cold calls” to phone subscribers in your selected area. Certain countries have gone for “don’t call” lists of phone subscribers, i.e., subscribers who request that they should not be called by advertisers. Telemarketers cannot legally call members of don’t call lists.

Enhancing the Effectiveness of Direct Marketing

Direct marketing campaigns are unsolicited communications and they might simply end up as irritating annoyances to the recipients unless you organize the campaign properly.

  • Targeted List: The direct marketing mailing list is the most important factor. Analyze your mailing list and try to select a group of recipients who will be interested in what you offer.
  • Campaign Objective: A DM campaign can have different objectives from getting a sale through a brand building to providing information. Identify your objective clearly and tailor your communication accordingly.
  • Focused Message: Don’t confuse the recipient with too many choices or messages. Focus on one product or service, and on an overriding benefit to customers.
  • Incentive: Provide an incentive to respond, such as a free offer or discount, or a whitepaper to B2B customers.
  • Call to Action: Conclude with a clear call to action telling the recipient exactly how to respond. Make it easy to respond by offering options such as toll-free numbers, postage-paid cards, long-term payment plans and so on.
  • Repeated Communication: One single mail can be ignored for several reasons. Two or three communications are better at getting the best rate of response. If possible, focus on a different aspect in each communication (but with the same objective).

Direct marketing is a cost-effective marketing communication compared to communication through intermediaries such as newspapers, TV and radio. It also has the advantage that you can measure results and adapt the campaign through testing. However, unless it is executed properly, it can simply become an annoyance to recipients.

 

How to Use Google AdSense on a Website

Using Google Advertising to Monetize a Site or Blog

Google advertising, as well as Google itself, drives a large portion of the Web. Google AdWords allows advertisers to buy ads. Google AdSense lets site owners benefit.

Google is one of the best-known websites in the world, and it makes most of the more than $17 billion it brings in every year with Google AdWords and AdSense. These ads are the small text or graphic advertisements that make millions of websites profitable.

Placing Google AdSense on a Website

AdSense is placed on a website by the site owner, or by giving a site access to a Google AdSense account to allow them to place it on a site. To begin, sign up for a Google account. The accounts are free, but they must be confirmed both through email and via telephone.

Apply for a Google AdSense account through the Google account by going to the My Account area. It may take several days to be approved for an AdSense account.

Customizing Google Advertising

Google advertising is placed onto a site with the addition of a JavaScript code that is generated to the account owner’s specifications. The ads that are placed on every page can be customized before that code is generated so that the ads have the right size, shape and look for the page.

Google advertising blocks are square or rectangular in shape and can have a coloured border or no border. A square ad block will have just one ad on it. A rectangular blog usually has between two and four ads. The background and text colours can be chosen in order to blend in with a webpage or to contrast with it to make it more apparent to readers.

Once the ad block is designed, Google generates a custom script code that is placed on the page. The code allows Google to choose the ads that are actually visible on the site. However, not all Web hosts allow JavaScript to be added.

Google AdWords Contextual Advertising

Contextual ads are ones that use the text of the webpage to determine the advertising. Website owners use popular keywords on their pages in order to bring in targeted traffic, but they are also used to make sure that the ads on the page are relevant. By choosing a Google ad word selection that will have better relevance to readers, website owners help their readers get the information they want as well as help themselves benefit from the AdSense revenue.

Each Google AdWords advertiser offers Google a specific price for each click of their ad. When AdSense ads are placed on a webpage, the owner of the Google account receives a percentage of that amount for each click. The specific percentage has not been revealed. Google does not tell AdSense account owners which of the ads were clicked and does not tell Google AdWords advertisers which sites their clicks come from. Different prices are paid for each Google ad word, making the choice of each Google ad word important to the AdSense revenue of the site.

Google AdSense Sharing

Some websites, like HubPages and Blogger, share the AdSense revenue with people who create pages within the site. Blogger shares half of the Adsense revenue on each blog with the blogger. Hubpages shares a varying amount of the AdSense revenue to hub writers.

Getting Paid for Google Advertising

The minimum payment amount for Adsense is $100. This is available for direct deposit and is deposited about 30 days after the month that the $100 was reached. The revenue amount does carry over, and it often takes a new site or blog several months to make that first payout.