There are some people that feel that search engine optimization is a lot of work, and likely is not worth the time and effort that it takes. If you are one of these people, have you tried to find your website in a search engine? If so, what page did you find it on? Page one, page ten or did you even find it?
Remember, when searching for your own site, you know where to look; your customers may not know how to find it either. This is where optimization comes in.
The general sequence is:
With this in mind, let’s look at how to implement each of these steps.
If you have not had any optimization done on your website, this is the time to do it. Start by coming up with any words that you can think of that describe your site and the product that you are selling or providing.
There is no such thing as the wrong word while you are in this stage. The more words you come up with, the more likely the right ones will be found.
Select the Best Keywords
Once you go through these words, you will want to come up with the ones that you feel best to represent your site. These words then should be included within the Meta tags, titles and other descriptions on your website as well as advertising.
When using these tags in your copy, make sure that the descriptions are still readable. Some people get so focused on putting in the keywords that their content is longer legible.
Once this has been done, make the website live and see what results you will get. Watch the analytic tools that you have installed to see what is and is not working. If you are not able to understand the information in the activity reports, then you need to learn how they have lots of good and helpful information.
Do not react too quickly to the results, as only a day or two is not able to give you a good answer as to what is going on. Wait a few weeks and see how things are going. Make a few changes to try and improve your results, and then wait another few weeks and check the results again.
This gives the search engine spiders enough time to find your website, crawl it, report back to the search engine, and provide you with some rankings. If the rankings have not improved, then you will need to do more work.
Optimizing a website will never be complete, but it is something that you can work on at your leisure, as you make changes and then leave it for a few weeks to see what type of results you get.