How to Use Online Marketing to Get Site Traffic

How to use online marketing forWhen someone gets involved with the Internet and starts up his own business, it’s an exciting time – that can quickly turn to disaster when he realizes he isn’t getting the traffic he wanted and the people who are coming to his site aren’t doing anything but looking and then leaving. He needs to use Internet marketing and online advertising techniques to get more people to visit his site.

He can use those same techniques to get people to stay around long enough to click on his ads, buy things from him, or at least bookmark the site for later because they like the content. Those are all important goals, but they can’t be accomplished if the site traffic simply isn’t there.

Online Marketing For Site Traffic and Sales

How to Use Online Marketing to Get Site Traffic - increase traffic and salesThe only way to achieve site traffic and financial objectives is to ensure that the site’s online marketing is top-notch. People respond to what they see on the Internet, but they don’t always respond positively. If a Web site doesn’t make a good first impression with his site he might not get anyone to come back, and that can hurt the site’s revenue for a long time. It takes a while to convince people to come back after they’ve had a bad experience on a website, and it’s much better to give them a good experience the first time – but what’s the best way to do that?

The best way to get repeat business is by making sure the people who come to the site know what they’re getting, and that the site delivers on anything the site owner promised them. If it doesn’t, the site owner risks losing them as customers forever. People don’t like to be lied to, and bad marketing is very similar. They’re told one thing, but they’re given something less than that. It tends to make them angry. While it’s understandable that a person wants to make big claims in his online marketing to get traffic to his site, being realistic and honest is much more important for long-term business solvency. Internet advertising has to be fair and truthful to get repeat business.

Hiring an Online Marketing Professional for Internet Advertising

hiring an online marketing professional to increase site traffic and sales

Whether a site owner needs a marketing professional to help him with his online presence is something only he can decide. If he doesn’t have any online marketing experience at all, it might be a great idea to hire someone who can give him some pointers. A site owner doesn’t have to pay thousands of dollars for a huge marketing firm when he’s starting up a new site.

He can look for marketing students who are close to graduation, individuals who have smaller marketing firms, and people who he already knows and who have marketing experience. There are many online marketing and Internet advertising professionals who offer their services, and they can all be found online. If their ads are effective and interest a website owner, it’s a good indicator of the quality of the work they can do for that owner.

Someone out there certainly has the web content writing expertise and online marketing and advertising experience the site owner will be looking for at a price he can afford, even if he’s just starting out. Don’t hurt a business before it even gets started by marketing it improperly or not at all. A site owner will ultimately be happy about the money he spent on Internet marketing when he sees the traffic to his site and the high conversion rates his online marketing efforts have achieved. They tell the story much better than anything else.

If a site owner decides to market on his own, without hiring a professional, he needs to be sure to do his research. That includes reading books and information on Internet advertising online.  Studying the sites he visits regularly and determining what it is he likes about them can also go a long way toward helping a site owner create the look he’s after on his own site.

He should look at the advertising that other companies do, as well. What attracts him to it and makes him want to click an advertisement for more information? Companies who sell similar products and services and who have interesting advertisements can be a great starting point toward the creation of his own online marketing campaign.

Hiring an online marketing professional is often still the best way to go. Working with someone with the knowledge, forethought, and insight will give a site owner the best chance of success with his online advertising and Internet marketing plans.

How to Use Google AdSense on a Website

Using Google Advertising to Monetize a Site or Blog

Google advertising, as well as Google itself, drives a large portion of the Web. Google AdWords allows advertisers to buy ads. Google AdSense lets site owners benefit.

Google is one of the best-known websites in the world, and it makes most of the more than $17 billion it brings in every year with Google AdWords and AdSense. These ads are the small text or graphic advertisements that make millions of websites profitable.

Placing Google AdSense on a Website

AdSense is placed on a website by the site owner, or by giving a site access to a Google AdSense account to allow them to place it on a site. To begin, sign up for a Google account. The accounts are free, but they must be confirmed both through email and via telephone.

Apply for a Google AdSense account through the Google account by going to the My Account area. It may take several days to be approved for an AdSense account.

Customizing Google Advertising

Google advertising is placed onto a site with the addition of a JavaScript code that is generated to the account owner’s specifications. The ads that are placed on every page can be customized before that code is generated so that the ads have the right size, shape and look for the page.

Google advertising blocks are square or rectangular in shape and can have a coloured border or no border. A square ad block will have just one ad on it. A rectangular blog usually has between two and four ads. The background and text colours can be chosen in order to blend in with a webpage or to contrast with it to make it more apparent to readers.

Once the ad block is designed, Google generates a custom script code that is placed on the page. The code allows Google to choose the ads that are actually visible on the site. However, not all Web hosts allow JavaScript to be added.

Google AdWords Contextual Advertising

Contextual ads are ones that use the text of the webpage to determine the advertising. Website owners use popular keywords on their pages in order to bring in targeted traffic, but they are also used to make sure that the ads on the page are relevant. By choosing a Google ad word selection that will have better relevance to readers, website owners help their readers get the information they want as well as help themselves benefit from the AdSense revenue.

Each Google AdWords advertiser offers Google a specific price for each click of their ad. When AdSense ads are placed on a webpage, the owner of the Google account receives a percentage of that amount for each click. The specific percentage has not been revealed. Google does not tell AdSense account owners which of the ads were clicked and does not tell Google AdWords advertisers which sites their clicks come from. Different prices are paid for each Google ad word, making the choice of each Google ad word important to the AdSense revenue of the site.

Google AdSense Sharing

Some websites, like HubPages and Blogger, share the AdSense revenue with people who create pages within the site. Blogger shares half of the Adsense revenue on each blog with the blogger. Hubpages shares a varying amount of the AdSense revenue to hub writers.

Getting Paid for Google Advertising

The minimum payment amount for Adsense is $100. This is available for direct deposit and is deposited about 30 days after the month that the $100 was reached. The revenue amount does carry over, and it often takes a new site or blog several months to make that first payout.