Article Marketing Challenge

Quality v. Quantity and Other Suppositions of Standard Motivation

Generating traffic and profit using article marketing is a time-consuming process, but with some dedication and commitment, you can learn the process in a short.

Isn’t it impossible to write 100 articles in 100 days and provide quality? No. In a word, it isn’t impossible. Using standard prototypes, templates and structured writing habits anyone can write 100 articles I00 days.

Article Generation is Definitely NOT Easy

No matter the topic, from how to watch cartoons with teenagers to how to network on Twitter, the process won’t be easy, but it is doable. Chatting up content offers preliminary steps to article marketing. The challenge brings up concept and content generated with easy communicational style results in a winning proposition. Just get it done.

Niche Specific Content and Motivation Moves Traffic

Creating articles and their proper marketing is driving traffic from the start. By relating content to specific niche interests, traffic motivation becomes targeted and defined. Growing an article marketing campaign within a specific niche means topic generation and special interest development. Research? Never. Or maybe?

Risk it all and do some research. Review the topic and find other articles relevant to the topic. Look them over, read them, and outline a cause within the topic of interest. By the end of the outline, a concept of what drives traffic within that niche and how to write an article to generate traffic and ideas will be obvious.

Include Network Generated Interest and Venture Volume

Invite others to participate in the project by including Twitter and Facebook networks, adding contests and challenges to bring others into the project. The challenge must be a shared event, including contests, rewards and benefits for everyone involved. Include a purpose for the contest and invest some capital in an option to support a needy cause. Consider writing for a cause while marketing an internet business or concept. Motivation often drives larger networks of people toward a specific target with greater speed.

Make Article Marketing Viral with Free Gifts

The more people participating in an article marketing project and contest, the more viral the project will be. Viral results drive more traffic, increasing the results from challenges and contests by sending out free articles and gifts to other sites that drive increased traffic to the original project site. Offer up details and suggestions that bring benefits to everyone.

· Prove not only the ability to generate content and meet the challenge but also the concept of marketing a specific niche product.

· Generate tons of content for the niche and drive traffic to the site.

· Increase credibility and recognition for a specific niche or interest with valuable content.

· Prove expert knowledge in a given field of interest with quality documents published on reliable content sites.

· Dramatically increase visibility with viral articles that market business links, products and services online.

· Create a new habit that will last long after the challenge is past and keeps business tooting along at recession busting rates that mean high profitability.

Shorter articles are accepted at various article marketing sites online, including and as well as many others. Many of these offer the option of including links and references to other sites in the resource box of a well-written article.

Article Marketing Results in Profit Generating Targeted Traffic

Whether success in the challenge happens or not, the result of an all-out effort to generate massive numbers of promotional and marketing articles filled with content for website developers and various article marketing sites means targeted traffic and high-quality content for the Internet. The benefits of article marketing are renowned, while the results are tabulated in dollars and good sense.

Direct Marketing How-to

DM Covers Direct Mail, Email Marketing and Telemarketing

Direct marketing can get superb results with narrow targeting and proper execution, or deteriorate into much-detested junk mail or spam.

In direct marketing, you send your messages directly to the consumer, bypassing media like newspapers, TV and radio. It can take the forms of direct mail, direct email marketing or telemarketing. Direct marketing campaigns allow you to measure positive responses through a call-to-action.

Direct Mail Marketing

You create an effective advertising message and deliver it to targeted recipients through postal department or other agencies. The best mailing campaigns would start from the envelope itself, telling the recipient what the offer is. You need to package the whole thing in a way that makes recipients open the envelope and read your message, instead of throwing it away as junk mail.

Direct Email Marketing

Internet direct marketing takes the form of email campaigns. Particular care is needed to ensure that your message is delivered to the recipients’ inboxes, and not discarded by spam filters or sent to the junk folder. Certain words and practices can trigger spam filters and you need to be aware of these.


You make “cold calls” to phone subscribers in your selected area. Certain countries have gone for “don’t call” lists of phone subscribers, i.e., subscribers who request that they should not be called by advertisers. Telemarketers cannot legally call members of don’t call lists.

Enhancing the Effectiveness of Direct Marketing

Direct marketing campaigns are unsolicited communications and they might simply end up as irritating annoyances to the recipients unless you organize the campaign properly.

  • Targeted List: The direct marketing mailing list is the most important factor. Analyze your mailing list and try to select a group of recipients who will be interested in what you offer.
  • Campaign Objective: A DM campaign can have different objectives from getting a sale through a brand building to providing information. Identify your objective clearly and tailor your communication accordingly.
  • Focused Message: Don’t confuse the recipient with too many choices or messages. Focus on one product or service, and on an overriding benefit to customers.
  • Incentive: Provide an incentive to respond, such as a free offer or discount, or a whitepaper to B2B customers.
  • Call to Action: Conclude with a clear call to action telling the recipient exactly how to respond. Make it easy to respond by offering options such as toll-free numbers, postage-paid cards, long-term payment plans and so on.
  • Repeated Communication: One single mail can be ignored for several reasons. Two or three communications are better at getting the best rate of response. If possible, focus on a different aspect in each communication (but with the same objective).

Direct marketing is a cost-effective marketing communication compared to communication through intermediaries such as newspapers, TV and radio. It also has the advantage that you can measure results and adapt the campaign through testing. However, unless it is executed properly, it can simply become an annoyance to recipients.


How to Use Google AdSense on a Website

Using Google Advertising to Monetize a Site or Blog

Google advertising, as well as Google itself, drives a large portion of the Web. Google AdWords allows advertisers to buy ads. Google AdSense lets site owners benefit.

Google is one of the best-known websites in the world, and it makes most of the more than $17 billion it brings in every year with Google AdWords and AdSense. These ads are the small text or graphic advertisements that make millions of websites profitable.

Placing Google AdSense on a Website

AdSense is placed on a website by the site owner, or by giving a site access to a Google AdSense account to allow them to place it on a site. To begin, sign up for a Google account. The accounts are free, but they must be confirmed both through email and via telephone.

Apply for a Google AdSense account through the Google account by going to the My Account area. It may take several days to be approved for an AdSense account.

Customizing Google Advertising

Google advertising is placed onto a site with the addition of a JavaScript code that is generated to the account owner’s specifications. The ads that are placed on every page can be customized before that code is generated so that the ads have the right size, shape and look for the page.

Google advertising blocks are square or rectangular in shape and can have a coloured border or no border. A square ad block will have just one ad on it. A rectangular blog usually has between two and four ads. The background and text colours can be chosen in order to blend in with a webpage or to contrast with it to make it more apparent to readers.

Once the ad block is designed, Google generates a custom script code that is placed on the page. The code allows Google to choose the ads that are actually visible on the site. However, not all Web hosts allow JavaScript to be added.

Google AdWords Contextual Advertising

Contextual ads are ones that use the text of the webpage to determine the advertising. Website owners use popular keywords on their pages in order to bring in targeted traffic, but they are also used to make sure that the ads on the page are relevant. By choosing a Google ad word selection that will have better relevance to readers, website owners help their readers get the information they want as well as help themselves benefit from the AdSense revenue.

Each Google AdWords advertiser offers Google a specific price for each click of their ad. When AdSense ads are placed on a webpage, the owner of the Google account receives a percentage of that amount for each click. The specific percentage has not been revealed. Google does not tell AdSense account owners which of the ads were clicked and does not tell Google AdWords advertisers which sites their clicks come from. Different prices are paid for each Google ad word, making the choice of each Google ad word important to the AdSense revenue of the site.

Google AdSense Sharing

Some websites, like HubPages and Blogger, share the AdSense revenue with people who create pages within the site. Blogger shares half of the Adsense revenue on each blog with the blogger. Hubpages shares a varying amount of the AdSense revenue to hub writers.

Getting Paid for Google Advertising

The minimum payment amount for Adsense is $100. This is available for direct deposit and is deposited about 30 days after the month that the $100 was reached. The revenue amount does carry over, and it often takes a new site or blog several months to make that first payout.