How to Use Google AdSense on a Website

Using Google Advertising to Monetize a Site or Blog

Google advertising, as well as Google itself, drives a large portion of the Web. Google AdWords allows advertisers to buy ads. Google AdSense lets site owners benefit.

Google is one of the best-known websites in the world, and it makes most of the more than $17 billion it brings in every year with Google AdWords and AdSense. These ads are the small text or graphic advertisements that make millions of websites profitable.

Placing Google AdSense on a Website

AdSense is placed on a website by the site owner, or by giving a site access to a Google AdSense account to allow them to place it on a site. To begin, sign up for a Google account. The accounts are free, but they must be confirmed both through email and via telephone.

Apply for a Google AdSense account through the Google account by going to the My Account area. It may take several days to be approved for an AdSense account.

Customizing Google Advertising

Google advertising is placed onto a site with the addition of a JavaScript code that is generated to the account owner’s specifications. The ads that are placed on every page can be customized before that code is generated so that the ads have the right size, shape and look for the page.

Google advertising blocks are square or rectangular in shape and can have a coloured border or no border. A square ad block will have just one ad on it. A rectangular blog usually has between two and four ads. The background and text colours can be chosen in order to blend in with a webpage or to contrast with it to make it more apparent to readers.

Once the ad block is designed, Google generates a custom script code that is placed on the page. The code allows Google to choose the ads that are actually visible on the site. However, not all Web hosts allow JavaScript to be added.

Google AdWords Contextual Advertising

Contextual ads are ones that use the text of the webpage to determine the advertising. Website owners use popular keywords on their pages in order to bring in targeted traffic, but they are also used to make sure that the ads on the page are relevant. By choosing a Google ad word selection that will have better relevance to readers, website owners help their readers get the information they want as well as help themselves benefit from the AdSense revenue.

Each Google AdWords advertiser offers Google a specific price for each click of their ad. When AdSense ads are placed on a webpage, the owner of the Google account receives a percentage of that amount for each click. The specific percentage has not been revealed. Google does not tell AdSense account owners which of the ads were clicked and does not tell Google AdWords advertisers which sites their clicks come from. Different prices are paid for each Google ad word, making the choice of each Google ad word important to the AdSense revenue of the site.

Google AdSense Sharing

Some websites, like HubPages and Blogger, share the AdSense revenue with people who create pages within the site. Blogger shares half of the Adsense revenue on each blog with the blogger. Hubpages shares a varying amount of the AdSense revenue to hub writers.

Getting Paid for Google Advertising

The minimum payment amount for Adsense is $100. This is available for direct deposit and is deposited about 30 days after the month that the $100 was reached. The revenue amount does carry over, and it often takes a new site or blog several months to make that first payout.